Enhancing Content & UX for Student Engagement

Improved accessibility and made student learning more engaging by auditing the app experience, redesigning key user flows, and developing a strategic content plan.

78%↑

78%↑

Engagement

52%↑

Content Views

View Project

View Project

Sheridan S-Sense Mobile App and Video

Integrated Marketing for Retail eCommerce Growth

Leveraged data and led a full-funnel marketing campaign across social media, paid ads, influencer partnerships, and UX improvements to boost eCommerce traffic and enhance conversions.

$9.6M

$9.6M

Annual Revenue

102%↑

Return on Investment

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View Project

View Project

Scaling Pet Brand Awareness with Social Media Strategy

Managed brand localization, social strategy, and influencer campaigns to reflect pet-loving values, grow engagement, and boost eCommerce revenue.

231%↑

231%↑

Engagement

36%↑

Conversion Rate

View Project

View Project

View Project

KONG WeChat Social Media Content

Improving Site Performance to Drive Biotech Product Visibility

Formulated an SEO strategy, conducted keyword research, and resolved on-page SEO issues to improve search visibility and increase organic traffic.

75%↑

75%↑

Unique Visitors

17

Optimized Pages

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View Project

View Project

More projects to come...

Trusted by Professionals

Trusted by Professionals

Words from some of the cool people I’ve worked and studied with. Here are a few highlights.

"Kaiying is focused, creative, and always brings great ideas to the table. Her background in marketing really shows—she understands how to connect with people and present ideas in a smart way. "

Abhinav Anand

Visual Designer, The Home Depot

"She has demonstrated her expertise in brand marketing, creative and project management. She is a lovely teammate to work with because of her can-so attitude and excellent interpersonal skills."

Desiree Wong

Associate Director, Pattern

"What stood out most was Kaiying's strong sense of responsibility, eagerness to learn and grow, and her genuine passion for marketing. She often took the initiative to understand the bigger picture behind our strategies…"

Karen Chan

Managing Director, KFC HK

  • "Kaiying brings a thoughtful and structured approach to every project. She takes the time to understand the "why" behind strategies, ensuring that her work aligns with both creative and business goals. Her ability to combine creativity with analytical thinking makes her a strong asset to any team."

    Sumanth Nayak

    eCommerce Analyst, Masco Canada

  • "What stood out most was Kaiying's strong sense of responsibility, eagerness to learn and grow, and her genuine passion for marketing. She often took the initiative to understand the bigger picture behind our strategies, and she was always eager to contribute ideas that aligned with our goals."

    Karen Chan

    Managing Director, KFC Hong Kong

  • "It was a great experience working with Kaiying. She has demonstrated her expertise in brand marketing, creative and project management. She is a lovely teammate to work with because of her can-so attitude and excellent interpersonal skills."

    Desiree Wong

    Associate Director, Pattern

  • "Kaiying is focused, creative, and always brings great ideas to the table. Her background in marketing really shows—she understands how to connect with people and present ideas in a smart way. She’s a great team player and always gives her best."

    Abhinav Anand

    Visual Designer, The Home Depot

  • “I had the pleasure of working with Kaiying. She consistently stood out as a strategic and results-driven professional. She is a collaborative team player with a keen eye for emerging trends, making her a valuable asset to any marketing team focused on scaling digital impact.”

    Charman Chen

    Channel Strategist, ZEISS Vision

  • "Kaiying brings a thoughtful and structured approach to every project. She takes the time to understand the "why" behind strategies, ensuring that her work aligns with both creative and business goals. Her ability to combine creativity with analytical thinking makes her a strong asset to any team."

    Sumanth Nayak

    eCommerce Analyst, Masco Canada

  • "What stood out most was Kaiying's strong sense of responsibility, eagerness to learn and grow, and her genuine passion for marketing. She often took the initiative to understand the bigger picture behind our strategies, and she was always eager to contribute ideas that aligned with our goals."

    Karen Chan

    Managing Director, KFC Hong Kong

  • "It was a great experience working with Kaiying. She has demonstrated her expertise in brand marketing, creative and project management. She is a lovely teammate to work with because of her can-so attitude and excellent interpersonal skills."

    Desiree Wong

    Associate Director, Pattern

  • "Kaiying is focused, creative, and always brings great ideas to the table. Her background in marketing really shows—she understands how to connect with people and present ideas in a smart way. She’s a great team player and always gives her best."

    Abhinav Anand

    Visual Designer, The Home Depot

  • “I had the pleasure of working with Kaiying. She consistently stood out as a strategic and results-driven professional. She is a collaborative team player with a keen eye for emerging trends, making her a valuable asset to any marketing team focused on scaling digital impact.”

    Charman Chen

    Channel Strategist, ZEISS Vision

Want to elevate your brand’s digital presence?

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© 2025 Kaiying He

Want to elevate your brand’s digital presence?

Let's Chat!

LinkedIn

Email

© 2025 Kaiying He

Have a project in mind?

Let's Chat!

LinkedIn

Email

© 2025 Kaiying He

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