Hello!
Hello!
Hello!
I’m Kai, and I’m currently actively seeking a new role in digital marketing. I have 7+ years of experience across retail, e-commerce, consumer goods, higher education, SaaS, and biotech industries.
I enjoy learning new things, and the ever-changing landscape of digital marketing excites me. To further my digital journey, I recently completed a program in Digital Product Design after developing a strong interest in Digital Customer Experience (CX) Design.
I’m obsessed with understanding user behaviours and am passionate about enhancing business digital presence and experiences. I believe that sustaining business success always starts with truly caring about users and fulfilling their unspoken needs.
I’m Kai, and I’m currently actively seeking a new role in digital marketing. I have 7+ years of experience across retail, e-commerce, consumer goods, higher education, SaaS, and biotech industries.
I’m Kai, and I’m currently actively seeking a new role in digital marketing. I have 7+ years of marketing experience across retail, e-commerce, consumer goods, higher education, SaaS, and biotech industries.
I enjoy learning new things, and the ever-changing landscape of digital marketing excites me. To further my digital journey, I recently completed a program in Digital Product Design to enhance my skills in digital user experience (UX).
I’m obsessed with understanding user behaviours and am passionate about enhancing business digital presence and experiences. I believe that sustaining business success always starts with truly caring about users and fulfilling their unspoken needs.
I’m Kai, and I’m currently actively seeking a new role in digital marketing. I have 7+ years of experience across retail, e-commerce, consumer goods, higher education, SaaS, and biotech industries.
I’m obsessed with understanding user behaviours and am passionate about enhancing business digital presence and experiences. I believe that sustaining business success always starts with truly caring about users and fulfilling their unspoken needs.
I’m obsessed with understanding user behaviours and am passionate about enhancing business digital presence and experiences. I believe that sustaining business success always starts with truly caring about users and fulfilling their unspoken needs.
I've Worked with…
Brands across retail, education, footwear & outdoor gear, pet toys, health & wellness, and digital commerce & Saas.
Brands across retail, education, footwear & outdoor gear, pet toys, health & wellness, and digital commerce & Saas.
DFI Retail Group is Asia’s leading retailer, with a network of over 7,700 stores across the region.
Pattern® is a global e-commerce agency that helps brands grow on marketplaces, DTC, and other digital channels.
Sheridan College is a top Canadian postsecondary institution known for innovation and industry ties.
Kathmandu is a leading outdoor apparel and equipment brand from New Zealand.
Meltwater is a globally renowned SaaS platform for social listening.
KONG is a leading pet toy brand from U.S., known for its quality and expertise in supporting dog training.
Skechers is a footwear brand from the United States, known for its comfort, style, and performance.
Thorne is a supplement brand from the United States, offering science-backed products for health and wellness.
DFI Retail Group is Asia’s leading retailer, with a network of over 7,700 stores across the region.
Pattern® is a global e-commerce agency that helps brands grow on marketplaces, DTC, and other digital channels.
Sheridan College is a top Canadian postsecondary institution known for innovation and industry ties.
Kathmandu is a leading outdoor apparel and equipment brand from New Zealand.
Meltwater is a globally renowned SaaS platform for social listening.
KONG is a leading pet toy brand from U.S., known for its quality and expertise in supporting dog training.
Skechers is a footwear brand from the United States, known for its comfort, style, and performance.
Thorne is a supplement brand from the United States, offering science-backed products for health and wellness.
DFI Retail Group is Asia’s leading retailer, with a network of over 7,700 stores across the region.
Pattern® is a global e-commerce agency that helps brands grow on marketplaces, DTC, and other digital channels.
Sheridan College is a top Canadian postsecondary institution known for innovation and industry ties.
Kathmandu is a leading outdoor apparel and equipment brand from New Zealand.
Meltwater is a globally renowned SaaS platform for social listening.
KONG is a leading pet toy brand from U.S., known for its quality and expertise in supporting dog training.
Skechers is a footwear brand from the United States, known for its comfort, style, and performance.
Thorne is a supplement brand from the United States, offering science-backed products for health and wellness.
My Kudos Collection
My Kudos Collection
Words from some of the cool people I’ve worked and studied with. Here are a few highlights.
Words from some of the cool people I’ve worked and studied with. Here are a few highlights.
"What stood out most was Kaiying's strong sense of responsibility, eagerness to learn and grow, and her genuine passion for marketing. She often took the initiative to understand the bigger picture behind our strategies…"
Managing Director, KFC HK
"She has demonstrated her expertise in brand marketing, creative and project management. She is a lovely teammate to work with because of her can-so attitude and excellent interpersonal skills."
Associate Director, Pattern
"Kaiying is focused, creative, and always brings great ideas to the table. Her background in marketing really shows—she understands how to connect with people and present ideas in a smart way. "
Visual Designer, The Home Depot
"What stood out most was Kaiying's strong sense of responsibility, eagerness to learn and grow, and her genuine passion for marketing. She often took the initiative to understand the bigger picture behind our strategies, and she was always eager to contribute ideas that aligned with our goals."
Managing Director, KFC Hong Kong
"It was a great experience working with Kaiying. She has demonstrated her expertise in brand marketing, creative and project management. She is a lovely teammate to work with because of her can-so attitude and excellent interpersonal skills."
Associate Director, Pattern
"Kaiying is focused, creative, and always brings great ideas to the table. Her background in marketing really shows—she understands how to connect with people and present ideas in a smart way. She’s a great team player and always gives her best."
Visual Designer, The Home Depot
"Kaiying brings a thoughtful and structured approach to every project. She takes the time to understand the "why" behind strategies, ensuring that her work aligns with both creative and business goals. Her ability to combine creativity with analytical thinking makes her a strong asset to any team."
eCommerce Analyst, Masco Canada
“I had the pleasure of working with Kaiying. She consistently stood out as a strategic and results-driven professional. She is a collaborative team player with a keen eye for emerging trends, making her a valuable asset to any marketing team focused on scaling digital impact.”
Channel Strategist, ZEISS Vision
"What stood out most was Kaiying's strong sense of responsibility, eagerness to learn and grow, and her genuine passion for marketing. She often took the initiative to understand the bigger picture behind our strategies, and she was always eager to contribute ideas that aligned with our goals."
Managing Director, KFC Hong Kong
"It was a great experience working with Kaiying. She has demonstrated her expertise in brand marketing, creative and project management. She is a lovely teammate to work with because of her can-so attitude and excellent interpersonal skills."
Associate Director, Pattern
"Kaiying is focused, creative, and always brings great ideas to the table. Her background in marketing really shows—she understands how to connect with people and present ideas in a smart way. She’s a great team player and always gives her best."
Visual Designer, The Home Depot
"Kaiying brings a thoughtful and structured approach to every project. She takes the time to understand the "why" behind strategies, ensuring that her work aligns with both creative and business goals. Her ability to combine creativity with analytical thinking makes her a strong asset to any team."
eCommerce Analyst, Masco Canada
“I had the pleasure of working with Kaiying. She consistently stood out as a strategic and results-driven professional. She is a collaborative team player with a keen eye for emerging trends, making her a valuable asset to any marketing team focused on scaling digital impact.”
Channel Strategist, ZEISS Vision
My Interests
My Interests
To complement my digital projects, I’ve been expanding my toolkit and refining my skills across design, data, and multimedia content creation.
To complement my digital projects, I’ve been expanding my toolkit and refining my skills across design, data, and multimedia content creation.
Data Visualization
Data Visualization
Data can be fun—visualizing it and telling the story behind it makes my work more engaging and impactful.
Data can be fun—visualizing it and telling the story behind it makes my work more engaging and impactful.
Video Production
Video Production
Whether it's creating Instagram reels or producing educational videos, I strive to make content more engaging.
Whether it's creating Instagram reels or producing educational videos, I strive to make content more engaging.
Visual Design
Visual Design
I’m passionate about art and creativity, and I’m honing my skills in visual and graphic design.
I’m passionate about art and creativity, and I’m honing my skills in visual and graphic design.
What I'm Up To
While searching for a new role, I’ve continued learning and growing—just as I always have in my work, studies, and life.
While searching for a new role, I’ve continued learning and growing—just as I always have in my work, studies, and life.
Reading
Leveling up
Cooking
WOrking Out
My Values
My Values
Useful
Useful
Beautiful
Beautiful
Accessible
Accessible
Sustainable
Sustainable
These are the values that guide my work and my life. I’m motivated to make our lives better, easier, and more thoughtful and inclusive. I love solving complex problems, but quick fixes are not my goal. I design solutions that go beyond the problem in front of me, aiming for long-term impact.
My focus on sustainability leads me to prioritize usability. At the same time, I aim to bring beauty into everything I create. I’m committed to creating work that sparks joy and invites reflection. To me, good design or a meaningful campaign lives at the intersection of purpose and elegance. It should be built to create lasting impact, easy to access, and rooted in care.
I’m motivated to make our lives better, easier, and more thoughtful and inclusive. I love solving complex problems, but quick fixes are not my goal. I design solutions that go beyond the problem in front of me, aiming for long-term impact.