Peek into My Work

Peek into My Work

From marketing campaigns to product design, my work blends strategy, storytelling, and creativity to drive business impact and build meaningful connections with audiences.

From marketing campaigns to product design, my work blends strategy, storytelling, and creativity to drive business impact and build meaningful connections with audiences.

Enhancing Content & UX for Student Engagement

Improved accessibility and made student learning more engaging by auditing the app experience, redesigning key user flows, and developing a strategic content plan.

Improved accessibility and made student learning more engaging by auditing the app experience, redesigning key user flows, and developing a strategic content plan.

78%↑

Engagement

52%↑

Content Views

Sheridan S-Sense Mobile App and Video

Integrated Marketing for Retail eCommerce Growth

Leveraged data and led a full-funnel marketing campaign across social media, paid ads, influencer partnerships, and UX improvements to boost eCommerce traffic and enhance conversions.

Leveraged data and led a full-funnel marketing campaign across social media, paid ads, influencer partnerships, and UX improvements to boost eCommerce traffic and enhance conversions.

$9.6M

Annual Revenue

102%↑

Return on Investment

Scaling Pet Brand Awareness with Social Media Strategy

Managed brand localization, social strategy, and influencer campaigns to reflect pet-loving values, grow engagement, and boost eCommerce revenue.

Managed brand localization, social strategy, and influencer campaigns to reflect pet-loving values, grow engagement, and boost eCommerce revenue.

231%↑

Engagement

36%↑

Conversion Rate

KONG WeChat Social Media Content

Improving Site Performance to Drive Biotech Product Visibility

Formulated an SEO strategy, conducted keyword research, and resolved on-page SEO issues to improve search visibility and increase organic traffic.

Formulated an SEO strategy, conducted keyword research, and resolved on-page SEO issues to improve search visibility and increase organic traffic.

75%↑

Unique Visitors

17

Optimized Pages

I'm not making this up…

I'm not making this up…

Words from some of the cool people I’ve worked and studied with. Here are a few highlights.

Words from some of the cool people I’ve worked and studied with. Here are a few highlights.

"Kaiying brings a thoughtful and structured approach to every project. She takes the time to understand the "why" behind strategies, ensuring that her work aligns with both creative and business goals. Her ability to combine creativity with analytical thinking makes her a strong asset to any team."

eCommerce Analyst, Masco Canada

"What stood out most was Kaiying's strong sense of responsibility, eagerness to learn and grow, and her genuine passion for marketing. She often took the initiative to understand the bigger picture behind our strategies, and she was always eager to contribute ideas that aligned with our goals."

Managing Director, KFC Hong Kong

"It was a great experience working with Kaiying. She has demonstrated her expertise in brand marketing, creative and project management. She is a lovely teammate to work with because of her can-so attitude and excellent interpersonal skills."

Associate Director, Pattern

"Kaiying is focused, creative, and always brings great ideas to the table. Her background in marketing really shows—she understands how to connect with people and present ideas in a smart way. She’s a great team player and always gives her best."

Visual Designer, The Home Depot

“I had the pleasure of working with Kaiying. She consistently stood out as a strategic and results-driven professional. She is a collaborative team player with a keen eye for emerging trends, making her a valuable asset to any marketing team focused on scaling digital impact.”

Channel Strategist, ZEISS Vision

I've got your back…

With digital strategies that resonate, engage, and build real understanding with your audience.

With digital strategies that resonate, engage, and build real understanding with your audience.

With digital strategies that resonate, engage, and build real understanding with your audience.

Marketing Strategy

Marketing Strategy

Marketing Strategy

Data Analysis

Content Creation

Data Analysis

eCommerce

eCommerce

eCommerce

Social Media Marketing

Social Media

Social Media

Social Media Marketing

Content Creation

Data Analysis

Content Creation

Paid Ads

Paid Ads

Web / App Design

Web Design

Web / App Design

UX Research

UX Research

UX Research

SEO

SEO

Where I Thrived…

Started in eCommerce, I grew into marketing and UX Design. My curiosity, adaptability, and a can-do mindset enable me to deliver meaningful impact in today’s fast-changing digital world.

Started in eCommerce, I grew into marketing and UX Design. My curiosity, adaptability, and a can-do mindset enable me to deliver meaningful impact in today’s fast-changing digital world.

Sheridan College S-Sense Logo
Sheridan College S-Sense Logo

Communications Specialist

2024 - 2025 | Mississauga, ON, CA

2024 - 2025 Mississauga, ON, CA

I led video production and social content projects to boost student engagement. Improved team workflows for smoother collaboration and made the student app more accessible—turning it into a platform that students love to use.

I led video production and social content projects to boost student engagement. Improved team workflows for smoother collaboration and made the student app more accessible—turning it into a platform that students love to use.

Senior eCommerce Officer (Marketing)

2021 - 2023 | Guangzhou, GD, CN

2021 - 2023 Guangzhou, GD, CN

I was brought on to lead and execute an omnichannel marketing strategy—spanning social media, paid ads, CX, influencer marketing, CRM, and livestreaming—which drove significant growth in in-store traffic and revenue.

I was brought on to lead and execute an omnichannel marketing strategy—spanning social media, paid ads, CX, influencer marketing, CRM, and livestreaming—which drove significant growth in in-store traffic and revenue.

Pattern e-commerce accel
Pattern e-commerce accel

Associate Marketing Planner

2019 - 2020 | Guangzhou, GD, CN

2019 - 2020 Guangzhou, GD, CN

I managed integrated marketing for 4 brands in pet toys, outdoor apparel, footwear, and supplements. Localized content and led campaigns that elevate brand awareness and conversion rates.

I managed integrated marketing for 4 brands in pet toys, outdoor apparel, footwear, and supplements. Localized content and led campaigns that elevate brand awareness and conversion rates.

eCommerce Officer

2018 - 2019 | Guangzhou, GD, CN

2018 - 2019 Guangzhou, GD, CN

Promoted to Officer and led cross-border eCommerce marketing initiatives on Tmall Global, driving traffic and scaling revenue in the Chinese market.

Promoted to Officer and led cross-border eCommerce marketing initiatives on Tmall Global, driving traffic and scaling revenue in the Chinese market.

eCommerce Assistant

2016 - 2018 | Guangzhou, GD, CN

2016 - 2018 Guangzhou, GD, CN

I supported eCommerce operations through data analysis, reporting, POP displays, competitor research, and industry trend curation to drive sustainable sales growth.

I supported eCommerce operations through data analysis, reporting, POP displays, competitor research, and industry trend curation to drive sustainable sales growth.

My Values

My Values

Useful

Useful

Beautiful

Beautiful

Accessible

Accessible

Sustainable

Sustainable

These are the values that guide my work and my life. I’m motivated to make our lives better, easier, and more thoughtful and inclusive. I love solving complex problems, but quick fixes are not my goal. I design solutions that go beyond the problem in front of me, aiming for long-term impact.

My focus on sustainability leads me to prioritize usability. At the same time, I aim to bring beauty into everything I create. I’m committed to creating work that sparks joy and invites reflection. To me, good design or a meaningful campaign lives at the intersection of purpose and elegance. It should be built to create lasting impact, easy to access, and rooted in care.

I’m motivated to make our lives better, easier, and more thoughtful and inclusive. I love solving complex problems, but quick fixes are not my goal. I design solutions that go beyond the problem in front of me, aiming for long-term impact.

Want to elevate your brand’s digital presence?

Let's Chat!

© 2025 Kaiying He

Want to elevate your brand’s digital presence?

Let's Chat!

© 2025 Kaiying He

Want to elevate your brand’s digital presence?

Let's Chat!

© 2025 Kaiying He

Have a project in mind?

Let's Chat!

© 2025 Kaiying He

Want to elevate your brand’s digital presence?

Let's Chat!

© 2025 Kaiying He

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